民间信仰文化产业化开发探析——以保生大帝为例

民间信仰文化产业化开发是摆在各地政府、专家学者面前的一个重要议题.文章以保生大帝信仰文化产业化开发为例,阐述了保生大帝信仰概况、保生大帝信仰文化产业化开发已采取的举措和存在的不足之处,提出了开发应遵循的原则:必须妥当处理善信与迷信的关系、必须坚持政府的主导地位、必须全方位多角度进行开发.

On the Industrialization Development of Folk Belief Culture:A Case Study of Bao-Sheng God Worship

Nongovernmental cultural industry development is on the agenda of local governments,experts and scholars.This article expounds the general situation of Baosheng God belief,measures taken in industrial development and things to be improved in the progress of development.The author holds that we should follow the following principles:We should be of good faith and properly handle superstition.We must adhere to the dominant position of the government and develop from a comprehensive multi-angle.