我国劳务品牌培育的机遇、困境和对策

走劳务品牌经营之路,内强素质,外树形象,由国内走向国际,提升劳动力的核心竞争力,这既是劳动者本身发展所需,也是市场所需,但同时也面临人们的观念问题、劳动者自身素质问题、劳务品牌培育非专业化问题和制度欠缺问题等困境。提出了四项重要建议：多种途径改变对部分劳务工种的歧视;探讨劳务品牌专业化运作的方案,为劳务品牌培育提供可行的理论支持;吸引大学生加入到品牌劳务队伍中来,提高劳务品牌的含金量;完善相关制度,为创建知名劳务品牌提供制度保障。

Opportunities,Dilemma and Countermeasures of Cultivating Our Country's Labour Brand

Fostering labour brand,making it international and promoting the core competitiveness of workers,are the needs of workers' development as well as market.However,it faces the problems of people's conception,workers' quality,non-professional personal brand cultivation,imperfect system,etc.This paper proposes four important suggestions: various channels can be applied to change some of the discrimination;the specialization of labor brand operation is explored ro provide feasible theory support for the cultivat...