非物质文化遗产的旅游价值评估模型

目前，非物质文化遗产的旅游价值评估实证研究方面的成果相对较少，而已有的非物质文化遗产旅游价值评价体系和研究方法又存在需要改进之处。通过专家访谈及在旅游者调查的基础上确定非物质文化遗产旅游价值的特征，并以游客认知趋势这一客观信息为基础，借助因子分析法构建了非物质文化遗产旅游价值评价的量化模型。随后，以南通市的蓝印花布印染技艺、风筝制作技艺、海安花鼓、童子戏、海门山歌、吕四渔民号子、浒潭花鼓、钟馗戏蝠、仿真绣这八个非物质文化遗产的旅游价值为例，对该模型的普适性及科学性进行了检验。通过检验得知，该评价体系的构建过程体现了一定的客观性和科学性，在具体使用方面拥有较高的准确性和可行性，具有较强的应用价值。

The Evaluation Model of Tourism Value of Intangible Cultural Heritage

Currently study on the assessment of tourism value of Intangible Cultural Heritage is relatiVely few while the existing evaluation system and approach still leave much to be desired. Accordingly, the paper, through expert interviews and surveys from tourists, defines the features of Intangible Cultural Heritage and of the help of the factor analysis, constructs the quantitative model of tourism value evaluation, based on the objective information about the cognitive from tourists. Then the applicability and accuracy of the model is tested on the artistry of printing and dyeing of blueprint cloth, the skill of Kite-making, Haian Floral drum, Tongzi Dramas, Haimen Rustic Songs, work song of fish men in Lusi, Huling Flower Drum and the simulated embroidery in Nantong .Through the test, it can be proved that this evaluation system is of high accuracy and feasibility. Since the sampling survey of this research is only carried out in Nantong, the evaluation index system would be more perfect if the survey could be conducted in a more extensive range of the other Intangible Cultural Heritage.