我国体操学校商业化管理探索

采用文献资料法、调查访问、个案分析等研究方法,从社会学、逻辑学及训练学等方面对我国体操学校引入商业化管理分析探索,结果表明:我国体操学校商业化管理中存在目标相对单一、商业化推动乏力、内容缺乏创新等问题,提出了迎合体育市场需要、加大传媒力量、构建五角星管理系统等相应对策,旨在为我国体操学校商业化管理工作提供参考.

Exploration on Commercial Management of China's Gymnastics Schools

Using literature,expert interviews,case-finding method and other research methods,from sociology,logic,and training,science and other aspects of children's gymnastics school in China to introduce commercial management mode.Analysis of exploration results show that: there are many problems in the development of the mater,to meet the needs of the sports markets,increase strength of the media,build a five-pointed star management system,improve the school's gymnastics commercial mode of operation,aimed to provi...