全媒体时代职业体育转播产品生产特征研究

在全媒体时代,转播技术的提升与网络空间全球化推动了职业体育赛事转播产品在全球范围内流动,由此选择职业体育赛事转播方面进行分析。在职业体育赛事转播双边市场中,基于媒介经济学、产业经济学与转播权概念,对职业体育赛事转播产品概念进行界定。在此基础上,结合经济学相关理论、信息产品及媒介产品特殊性,总结出职业体育赛事转播产品在不同交易市场的公共性强弱程度不一样,进而分析转播产品在市场上的生产成本结构与生产特点,以此为我国职业体育赛事进一步发展提供理论基础与借鉴,并在世界职业体育赛事中获得一席之地。

Study on the Production Characteristics of Broadcasting Products of Professional Sports in the Era of Wholly Media

In the era of wholly media,the enhancement of broadcasting technology and the globalization of network space have driven the global flow of broadcasting products of professional sports,thus selecting the aspect of broadcasting for analysis.Considering media economics,industry economics and the concept of broadcasting rights,this paper first defines the concept of broadcasting products in the professional sports broadcast market.Based on the research above,combining the relevant theories of economics,the special characteristics of information products and media products,we conclude that the publicness of broadcasting products in different trading markets is not the same,and then we analyze the production cost structure and characteristics of broadcasting products in the market.Finally,this paper provides a theoretical basis and reference for the further development of professional sports in China and gaining a position in the world of professional sports.