| 营销道德建设动力机制模型研究 |
| |
| 引用本文： | 李红彬,刘先涛.营销道德建设动力机制模型研究[J].科技与管理,2010,12(1):90-93. |
| |
| 作者姓名： | 李红彬 刘先涛 |
| |
| 作者单位： | 西南石油大学经济管理学院,四川,成都,610500 |
| |
| 摘 要： | 营销道德的实质是妥善解决各相关者的利益。企业的营销道德关系广泛,同时也应当受到各相关方面的制约和监督。分析了营销道德的各利益相关者,理清了各相关者对企业的影响原理,在此基础上建立了各相关者推动企业营销道德建设的动力机制模型,并解释了运作模式。
|
| 关 键 词： | 营销道德建设 相关者 动力机制 |
Study on the energetic mechanism model of marketing ethics construction |
| |
| LI Hong-bin,LIU Xian-tao.Study on the energetic mechanism model of marketing ethics construction[J].Science-Technology and Management,2010,12(1):90-93. |
| |
| Authors: | LI Hong-bin LIU Xian-tao |
| |
| Institution: | School of Economics and Management/a>;Southwest Petroleum University/a>;Chengdu 610500/a>;China |
| |
| Abstract: | The essence of marketing ethics is to properly resolve the interests of all stakeholders.Marketing ethics involves many aspeots and should be subject to restriction and supervision of all.This article analyzes all the marketing ethics stakeholders in the society,sorts out the principles of the impact on enterprise made by various stakeholders,sets up an energetic mechanism model of marketing ethics construction which is improved by stakeholders,and explains the mode of operation. |
| |
| Keywords: | marketing ethics construction stakeholders energetic mechanism |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
