市场营销专业从普通专科教育向高职教育转型的思考

市场营销专业是目前高职院校广为开设的专业,而专业建设是体现办学特色的重要方面。因此,从普通专科教育和成人专科教育转型为高等职业教育的院校的市场营销专业,应在认清其制约因素的基础上,扬长避短,有针对性地进行专业定位、构建专业特色、开展专业教学建设。

Marketing Specialty:from General Higher Education to Higher Vocational Education

The construction of specialty plays an important role in the character,image and the development of any higher vocational institutions.The article focuses on the major problems of the marketing specialty construction in the process of its transform from general higher education and adult higher education to higher vocational education,such as,ways to define the position,to build the characteristics and to conduct the specialty,etc.