| 试论北京奥运会给予我国体育用品业带来的发展契机及对策 |
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| 引用本文： | 胡春旺.试论北京奥运会给予我国体育用品业带来的发展契机及对策[J].四川体育科学,2004(3):3-4,11. |
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| 作者姓名： | 胡春旺 |
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| 作者单位： | 成都体育学院研究生部,四川,成都,610041 |
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| 摘 要： | 采用文献资料法、调查法和专家访谈法，分析了奥运会在体育用品和器材方面的需求蕴藏着巨大商机，对比我国目前体育用品制造业的现状，指出：虽然目前我国体育用品业存在很多问题，但其巨大的发展空间也是显而易见的，因此，我国体育用品材料制造商和体育有关管理部门应抓住这次机会，采取各种切实有效的应对手段和措施，使我国体育制造产业获得一次跨越式的发展。
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| 关 键 词： | 北京奥运会 中国 体育用品业 发展对策 体育器材 知识产权 品牌战略 |
| 文章编号： | 1007-6891(2004)02-0003-02 |
Thinking on Olympics' Development Opportunity for our Sports Manufacturing Industry and Countermeasures |
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| Hu Chun-wang Postgraduate.Thinking on Olympics'''' Development Opportunity for our Sports Manufacturing Industry and Countermeasures[J].Sichuan Sports Science,2004(3):3-4,11. |
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| Authors: | Hu Chun-wang Postgraduate |
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| Institution: | Hu Chun-wang Postgraduate Department Chengdu Institute of Physical Education,Sichuan Chengdu,610041,China. |
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| Abstract: | The article, adopting the methods of Document material, visiting specialist and investigation, analyzed the large commercial opportunity existing in Olympics?demand for sports facilities and appliance while compared with the quo status of our sports manufacturing industry and put forward the vacancy will be larger than before for the development of our sports manufacturing industry though there are many problems in this industry. Therefore, sports facility and appliance industry and relevant management department should grasp this gold chance, adopting various effective and feasible methods and countermeasures, to gain a step-forward development. |
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| Keywords: | Beijing Olympic Games Sports manufacturing industry Opportunity Countermeasures |
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