| 我国创业体育企业环境及战略结构研究 |
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| 引用本文： | 刘强德,刘明海.我国创业体育企业环境及战略结构研究[J].北京体育大学学报,2008,31(11). |
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| 作者姓名： | 刘强德 刘明海 |
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| 作者单位： | 曲阜师范大学体育科学学院，商丘师范学院体育系 |
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| 基金项目： | 山东省教育厅科研发展计划项目，山东省软科学研究计划项目 |
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| 摘 要： | 创业体育企业环境及发展战略结构研究是提高体育产业经济发展研究的关键问题之一。用文献资料、专家访谈、实地考察和环境理论分析等方法,对我国创业体育企业环境及发展战略结构进行了理论研究。研究表明,我国创业体育企业的发展与环境有着密切的关系,而这种关系的核心是创业体育企业环境资源的需求和资源的供给所具有的有机联系。创业体育企业作为一种创新性的金融活动,离不开其赖以生存和发展的资源环境。创业体育企业环境在一定程度上决定着创业体育企业发展战略结构的实施。
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| 关 键 词： | 创业体育企业 环境要素 战略 结构 |
Research on Undertaking Sports Enterprise Environment and Strategy Structure in China |
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| LIU Qiang-de,LIU Min-hai.Research on Undertaking Sports Enterprise Environment and Strategy Structure in China[J].Journal of Beijing Sport University,2008,31(11). |
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| Authors: | LIU Qiang-de LIU Min-hai |
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| Institution: | LIU Qiang-de1,LIU Min-hai2 |
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| Abstract: | The undertaking sports enterprise environment and developmental strategy structure research is key to enhance sports industry economic development research key.With literature,expert interview,field work and environment theoretical analysis,a fundamental research is conducted.The research indicates that an undertaking sports enterprise's development and environment in China has a close relationship,whose core is the organic connection which the undertaking sports enterprise environment resources' demand and resources supplies have.As an innovative finance activity,the undertaking sports enterprise cannot leave its livelihood and development resources environment.It determines the execution of an undertaking sports enterprise development strategy structure in some extent. |
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| Keywords: | undertaking sports enterprise environment essential factor strategy structure |
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