| 论大众传媒与全民健身的互动效应 |
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| 引用本文： | 韩会君.论大众传媒与全民健身的互动效应[J].广州体育学院学报,2008,28(1):44-47. |
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| 作者姓名： | 韩会君 |
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| 作者单位： | 广州体育学院继续教育部,广州,510500 |
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| 基金项目： | 第二届全国体育新闻与传播学术论文报告会一等奖 |
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| 摘 要： | 运用文献资料法、问卷调查法等方法，结合我国的具体情况，从居民对体育信息的关注特点，大众传媒与市民体育态度和体育行为的关系，大众传媒在群众体育报道中的特征等方面对大众传媒与全民健身的关系进行了广泛的讨论，旨在探讨大众传媒在全民健身计划实施过程中的传播效应，进而提出合理化的建议。
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| 关 键 词： | 大众传媒 全民健身 互动 效应 |
| 文章编号： | 1007-323X(2008)01-0044-04 |
| 修稿时间： | 2007年1月7日 |
Research on the Mutual Effect between Mass Media and Nationwide Body-building |
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| HAN Hui-jun.Research on the Mutual Effect between Mass Media and Nationwide Body-building[J].Journal of Guangzhou Physical Education Institute,2008,28(1):44-47. |
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| Authors: | HAN Hui-jun |
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| Institution: | HAN Hui-jun(Dept.of continuous Education,Guangzhou Sport University,Guangzhou 510500,China) |
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| Abstract: | Using the methods of documentary and questionnaire,from the reality of China,the author makes a wide discussion on the relationship between mass media and nationwide body-building from the perspectives of characteristics of the townspeople's attention to sports information,the relationship between mass media and their sports attitude and behavior,and the characteristics of the mass media's report on sport for all,in order to research mass media's communication effect in the application of the Nationwide Bod... |
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| Keywords: | mess media nationwide body-building mutual effect |
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