| 从伍兹事件看名人危机传播管理 |
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| 引用本文： | 陈俊妮.从伍兹事件看名人危机传播管理[J].新闻界,2010(2). |
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| 作者姓名： | 陈俊妮 |
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| 作者单位： | 中央民族大学文传学院,北京,100081 |
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| 摘 要： | 本文以美国高尔夫明星伍兹的性丑闻危机为研究对象,分析危机传播管理相关理论如何作用于名人危机传播管理。
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| 关 键 词： | 伍兹性丑闻 危机传播管理 名人危机传播管理 |
Analysis on Crisis Communication Management on Celebrity image By Taking Tiger Wood Sex Scandal as an Example |
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| Chen Junni.Analysis on Crisis Communication Management on Celebrity image By Taking Tiger Wood Sex Scandal as an Example[J].Press Circles,2010(2). |
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| Authors: | Chen Junni |
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| Institution: | College of Literature and Media/a>;Central University for Nationalities/a>;Beijing 100081 |
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| Abstract: | This article analyzes how crisis communication management theories are used by celebrity image crisis by taking Tiger Wood sex scandal as an example. |
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| Keywords: | Tiger Wood sex scandal crisis communication management crisis communication management on celebrity image |
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