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讳饰形成的伦理渊源
引用本文:罗菲.讳饰形成的伦理渊源[J].毕节学院学报,2011,29(3):1-4.
作者姓名:罗菲
作者单位:河北传媒学院新闻传播学院,河北石家庄,050011
摘    要:讳饰既是一种社会文化现象,又是一种修辞伦理现象。其形成有着深厚的伦理基础,一方面根源于中国古代伦理社会成文的礼义规范,体现互以他人为重的伦理意识;另一方面则根源于人们趋吉避凶的伦理情感。这两个方面相辅相成,共同建构与制约着修辞表达者的修辞心理,从而形成富有民族特色的修辞伦理表达。研究讳饰现象产生的伦理渊源,有助于我们更深入地理解与运用讳饰辞格。不仅如此,在日常的交际交流中,还将强化人们恰当运用讳饰辞格以增强交际效果的修辞伦理意识。

关 键 词:讳饰  敬讳  忌讳  修辞伦理  渊源

The Ethical Origin of Euphemistic Formation
LUO Fei.The Ethical Origin of Euphemistic Formation[J].Journal of Bijie University,2011,29(3):1-4.
Authors:LUO Fei
Institution:(Hebei College of Communications,Shijiazhuang,Hebei 050011,China)
Abstract:Euphemism is both a social cultural phenomenon and a rhetoric ethics phenomenon which is a profound ethical form.On the one hand euphemism roots in ancient China from the ethic society written etiquette standard,reflecting their ethical consciousness of putting others first.On the other hand it roots in people′s ethical emotion of pursueing good fortune and avoiding disaster.The two aspects supplement each other,which construct and restricts the trope of rhetoric psychological,thus forming a rich ethnic characteristics of rhetoric ethical expression.To research ethical origin of euphemism,it will help us more thoroughly understand and apply euphemism.Not only that,in daily communication,the research will also strengthen people′s rhetoric ethical consciousness to use euphemism properly in order to enhance communication effect.
Keywords:Euphemism  Respect Taboo  Taboo  Rhetoric Ethics  Origin
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