新闻传播学视角下高校网络原住民思政教育探析

从新闻传播学角度入手，分析高校网络原住民特性、思想政治教育的现状及原因，提出要抓好两方面工作。对传播主体而言，应树立网络思政教育理念，设计高校网络原住民个性化教育，加强多媒体技术培训和指导，合理规划思政教育传播课程。对传播对象而言，应加强对多元化社会思潮的“冷”思考，提升自身的媒介素养，充分发挥“学生网络意见领袖”的作用。

Analysis of the ideological and political education of the university digital natives based on the perspective of journalism and communication

The characteristics, current situation and causes of the ideological and political education of the university digital natives were analyzed from the perspective of journalism and communication. It was put forward that a good job had to be done in two aspects. As for the subjects of communication, the concept of network ideological and political education should be established; the individualized education of the university digital natives should be provided; training and guidance on multimedia technology should be strengthened; and the ideological and political education communication courses should be rationally planned. As for the objects of communication, the “cold” thinking on the diversified social trends of thought should be strengthened; their media literacy should be improved; and the role of the “student network opinion leaders” should be given full play.