| 基于资源观点(RBV)的体育旅游开发研究——以浙江安吉江南天池滑雪旅游开发为例 |
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| 引用本文： | 顾兴全.基于资源观点(RBV)的体育旅游开发研究——以浙江安吉江南天池滑雪旅游开发为例[J].北京体育大学学报,2011,34(3):42-44. |
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| 作者姓名： | 顾兴全 |
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| 作者单位： | 中国计量学院运动与休闲标准化研究所; |
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| 摘 要： | 体育旅游在旅游由单纯观光型向参与度假型转型升级过程中的重要地位已经被人们广泛认识,但现有研究缺乏对其产品开发提供科学的理论和实证案例的支撑。本文以浙江安吉江南天池滑雪旅游开发为例,基于资源观点理论,运用文献分析和参与式观察研究方法,在剖析案例地成功经验的基础上从参与型体育旅游和观赏型体育旅游两个方面探讨了体育旅游开发的一般规律。
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| 关 键 词： | 资源观点 体育旅游 开发 浙江安吉 滑雪 |
Research on Sport Tourism Development Based on Resource-based View——With Skiing Tourism Development in Anji,Zhejiang Province as a Case |
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| GU Xing-quan.Research on Sport Tourism Development Based on Resource-based View——With Skiing Tourism Development in Anji,Zhejiang Province as a Case[J].Journal of Beijing Sport University,2011,34(3):42-44. |
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| Authors: | GU Xing-quan |
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| Institution: | GU Xing-quan(Sports and Leisure Standardization Institute,China Jiliang University,Hangzhou 310018,Zhejiang China) |
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| Abstract: | The significant role of sport tourism in the process of transforming from pure sightseeing to vacationing has been widely recognized by people.But there lacks scientific theory and empirical cases supporting to the product development.With skiing tourism in Anji,Zhejiang,as a case study and based on resource-based view theory,this paper adopts the method of documentation and participant observance to explore the general rule of the development of sport tourism from participant sport tourism and observance s... |
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| Keywords: | the resource-based view sports tourism development Anji Zhejiang skiing |
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