| 体育手机报发展策略研究 |
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| 引用本文： | 邹英,王晓晨.体育手机报发展策略研究[J].北京体育大学学报,2011,34(3):32-34. |
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| 作者姓名： | 邹英 王晓晨 |
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| 作者单位： | 沈阳体育学院体育社会科学研究中心;沈阳体育学院科研处; |
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| 摘 要： | 手机媒体提供的崭新的传播渠道为体育赛事讯息的传播带来了新的生机。手机报作为手机媒体的重要代表,更大程度上满足受众对体育赛事讯息的需求。以体育手机报为研究对象,对体育手机报的概念、特点及分类进行界定,探讨制约体育手机报发展的瓶颈并提出相应的生存发展策略。
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| 关 键 词： | 体育 手机报 发展 策略 |
Research on Developing Strategy of Sports Mobile Phone News |
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| ZOU Ying,WANG Xiao-chen.Research on Developing Strategy of Sports Mobile Phone News[J].Journal of Beijing Sport University,2011,34(3):32-34. |
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| Authors: | ZOU Ying WANG Xiao-chen |
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| Institution: | ZOU Ying1,WANG Xiao-chen2(1.Social and Science Research Center,Shenyang Sports University,Shenyang 110102,Liaoning China,2.Academic Research Office,Liaoning China) |
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| Abstract: | New communications channel which provided by cell phone media brings new vitality to sports event message communication.Mobile phone news as the important representative of handset media satisfies the sports event message needs of the audience to a great extent.Taking sports mobile phone news as a study object,it identifies the concept,features and classification of the mobile phone news, discusses bottleneck of its development and proposes the corresponding survival strategy. |
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| Keywords: | sports mobile phone news development strategy |
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