| 提升实训效果 实现校企共赢 |
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| 引用本文： | 潘萍,刘丽伟.提升实训效果 实现校企共赢[J].成人教育,2008(10):93-94. |
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| 作者姓名： | 潘萍 刘丽伟 |
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| 作者单位： | 秦皇岛广播电视大学,河北,秦皇岛,066000 |
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| 摘 要： | 市场营销专业的实训应根据实训教学目的，结合课程特点选找目标企业，研究对方需求，有偿为企业进行营销调研或策划推广。这样可以更有效提高学生的综合素质，提高教师的学术水平，树立学校品牌，提升实训效果，实现校企共赢。
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| 关 键 词： | 实训效果 营销调研 校企共赢 |
Improving Practical Training Effect and Realizing Win - win between University and Enterprise |
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| PAN Ping,LIU Li-wei.Improving Practical Training Effect and Realizing Win - win between University and Enterprise[J].Adult Education,2008(10):93-94. |
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| Authors: | PAN Ping LIU Li-wei |
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| Institution: | PAN Ping, LIU Li - wei (Qinhuangdao Radio and TV University, Qinhuangdao 066000, China) |
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| Abstract: | Regarding to practical training of marketing,the university should choose the targeted enterprise and work on their requirements in the light of the courses features,in accordance with the teaching aim and offer paid work in the fields of marketing research,planning and promotion.Therefore,students' comprehensive qualities and teachers' academic level will be improved and university brand will be created.Through enhancing the effect of practical training,win-win between university and enterprise will be realized. |
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| Keywords: | practical training effect marketing research win-win between university and enterprise |
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