公共关系在大学生思想政治教育中的运用

通过对公共关系内涵、特征以及原则的概述,探寻公共关系与思想政治教育的契合点。并从运用公关技巧,加强思想政治教育工作者与学生的双向沟通、运用公关实训教学方法,进行思想政治理论课改革、应用全员公关,使思想政治教育融入大学生生活全过程三个方面,提出了应用公共关系知识加强大学生思想政治教育的对策。

The Application of Pubic Relation in the Ideological and Political Education of College Students

The coherence point between public relations and ideological and political education is explored by summarizing the con-notation,characteristics and principles of public relations. From the aspects of using the skills of public relations to reinforce the bilat-eral communication between the educator and students,utilizing practical teaching methods of public relations,reforming the ideolog-ical and political theory course and the applying the entire public relations to impel ideological and political education to be integrated into universities,this paper puts forward the measures for using the knowledge of public relations to strengthen university students＇ ideo-logical and political education.