交互方式与性别差异对旅游增强现实用户体验的影响研究

目的/意义] 通过分析交互方式与性别差异对游客使用移动增强现实旅游产品的情绪体验和可用性影响，为旅游增强现实应用设计优化提供依据。方法/过程] 具体结合户外实验研究与质性访谈方法，邀请游客使用触摸交互、空中手势交互和基于设备交互三种增强现实常见的交互方式完成对象选择任务，考察男女参与者对不同交互方式的可用性评价和PAD三维情绪体验。结果/结论] 在移动增强现实设备中，交互方式对可用性和情绪体验存在显著影响，其中触摸交互的可用性体验最好，诱发愉悦度和支配度最强；空中手势交互激活度水平最高；接触式交互更符合游客的可用性和情绪体验需求；使用者性别对可用性和情绪水平的影响均无显著差异。

Research on the Influence of Interaction Mode and Gender on Mobile Augmented Reality User Experience in Tourism Scene

Purpose/significance] By analyzing the effects of interaction mode and gender difference on the emotional experience and usability of tourists using mobile AR travel applications products, this paper provides the guidelines for travel augmented reality application design optimization.Method/process] Combined outdoor experimental research with qualitative interview, tourists were invited to complete the object selection task by three common interaction mode:touch-based interaction, mid-air gestures-based interaction and device-based interaction. Investigating the male and female participants' usability evaluation and PAD emotional experience.Result/conclusion] In mobile AR devices, interaction mode has a significant impact on usability and emotional experience. Touch-based Interaction has the best usability experience, and it elicits strongest pleasure and dominance emotions. Mid-air gestures-based interaction exhibited the highest degree of arousal. Touch interaction is more suitable for tourists' usability and emotional experience needs. There is no significant gender difference between male and female tourists in the usability and emotional experience level.