当代传媒话语权下对女性体育文化的思考

传媒的声音遍布全球的每个角落,伴随传媒技术的提高,传媒对女性体育文化的影响和控制日趋加强。传媒是文化变动的、延续的载体,体现在女性体育文化领域方面,传媒运用电视、网络、报纸、广播等媒介工具,通过对文化的出版、播出、整合、构建,使女性体育文化不间断地被继承、扬弃、塑造。事以利弊而区之,从广度上来说,当代传媒正推动着女性体育文化为更多的人所认知,而与此同时,当代传媒的发展却给女性体育文化的健康、深度发展造成危机,女性原本薄弱的体育意识得不到强化。受社会父权制的影响,在收视率、点击率等因素的操纵下,媒体中有关女性体育内容的占有时间、占有版面少之又少。在网络传媒等传播体育文化的版面,女性以“足球宝贝”、“球星女友”、“赛车美女”等相对男性处于辅助地位的角色频繁、醒目出场,性感、漂亮、美丽的身体文化俨然成为女性体育文化的象征,女性体育文化正被传媒扭曲、利用和淡化。面对传媒话语的强权控制,本文对女性体育文化发展进行了初步的探讨。

The Chinese folk games: incarnate Cultural Diversity in leisure development

Considering the expected effect of the modern mass media's voice, which was supposed to drastically change the way Woman sport culture develop and spread. Woman sport culture was incessantly acceded, developed and discarded by mass media tools such as TV, Internet, News paper and broadcast in a way of culture publishing, broadcasting, integrating and designing. On one side that woman sport culture is cognized by more and more people through mass media. On another side mass media is harmfully affecting woman sport culture's development and Chinese sport sense from sexy figures to the lack of diverse perspectives. The essential social reason is patriarchy which leads to little time and small space of woman sport contents present. The corresponding economy reasons are audience and clicks ratio which impel some sexy information largely appeared in woman sport culture. By Internet, there are many discriminator phraseology and photos such as 'Football baby', 'Masculine star's girl', 'Racing girl' strikingly placed on the first sports web-page of mainstream web such as SINA, SOHU, WANGYI and TOM. Body culture about sexy, beauty and slim woman is intermingling with woman sport culture. Mass media voice is dominating our life. This paper will bring forward what we should do for woman sport culture's development in China confronting the might of media voice.