商务英语信函写作中的礼貌

近年来,礼貌--这一商务英语信函写作的基本原则越来越受到重视。本文以语用学中的礼貌原则和礼貌策略理论为基础,通过对实例的分析总结,指出商务英语信函写作中的礼貌主要通过合理使用模糊限制语、"You Attitude"、虚拟语气、if条件句、被动语态、积极的措辞、坏消息信函的间接归纳式结构来实现。本文对商务英语信函写作的教学和实践有一定的借鉴意义。

Politeness in Business English Letter Writing

Politeness, one of the principles in writing business English letters is paid more and more attention to in recent years. Based on the Politeness Principle and politeness strategy theory in pragmatics, by analyzing some practical examples, this article shows that in business English letters politeness can be got by properly using such skills as hedges, ＂you attitude＂, subjunctive mood, ＂if＂ clause, passive voice, active words and inductive structure in negative letters. It＇s hoped that this article can be helpful in teaching and practicing business Enzlish letter writing.