“市场调查与预测”课程教学改革探析

市场调查与预测是高职院校市场营销专业、电子商务专业的主干课程,是一门实践性很强的课程,要想达到课程教学效果,切实提高学生对该门知识的实际应用能力,就必须进一步将理论与实践相结合,改革教学方式,精心设计教学内容,将多种教学手段综合应用。本文分析了该门课程的重要性,论述了进行课程教学改革的必要性,并提出了教学改革的五个方向。希望能在下一轮的教学中使教学效果更上一个台阶。

Analyzing "Market Research and Forecast" Reform of Teaching

Market survey and prediction is the major course in marketing and electronic commerce of Higher vocational and technical college.It is practice-needed.To achieve the course teaching effect and improve the students＇ application ability effectively,it is necessary to combine theory with practice further.Reforming teaching method,careful designing the teaching content and using various teaching methods is also needed.This paper analyzes the importance of this course,discusses the necessity of the teaching reform,and puts forward five direction.It is expected to improve the teaching effect to a higher level in the future.