| 体育品牌建设的系统性分析 |
| |
| 引用本文： | 何强.体育品牌建设的系统性分析[J].体育成人教育学刊,2004,20(5):30-31. |
| |
| 作者姓名： | 何强 |
| |
| 作者单位： | 西南师范大学,体育学院,重庆,400715 |
| |
| 摘 要： | 体育市场的竞争取决于品牌的竞争。对体育品牌建设的主体作用、传播渠道以及消费的行为进行了研究，从系统性的角度研究了如何建设我国的体育品牌。
|
| 关 键 词： | 体育品牌 系统性 主体 客体 营销 |
| 文章编号： | 1672-268X(2004)05-0030-02 |
| 修稿时间： | 2004年3月17日 |
Systematic analysis on sports brand's establishment |
| |
| HE Qiang School of Sports,Sounthwest China Normal University,Chongqing ,China.Systematic analysis on sports brand''''s establishment[J].Journal of Sports Adult Education,2004,20(5):30-31. |
| |
| Authors: | HE Qiang School of Sports Sounthwest China Normal University Chongqing China |
| |
| Institution: | HE Qiang School of Sports,Sounthwest China Normal University,Chongqing 400715,China |
| |
| Abstract: | The competition of sports market lies on the competition of brands. The thesis analyzed the subject function of brand's establishment,spreading channel and consumers' behaviors and how to establish China's sports brand. |
| |
| Keywords: | sports brand systematic subject object marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
