| 广西瑜伽俱乐部消费者现状的调查与分析 |
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| 引用本文： | 吴静.广西瑜伽俱乐部消费者现状的调查与分析[J].体育科技文献通报,2014(4):101-102. |
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| 作者姓名： | 吴静 |
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| 作者单位： | 广西医科大学体育部,广西南宁530021 |
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| 摘 要： | 本文运用问卷调查等方法,对广西瑜伽俱乐部消费者的基本信息、消费者参与的动机和积极性、影响消费者选择瑜伽俱乐部的因素这几个方面进行了调查与分析,针对目前存在的主要问题进行总结并提出建议,以期为瑜伽健身市场的可持续性发展提供有益参考,从而推动瑜伽健身项目得到更好的推广和发展。
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| 关 键 词： | 瑜伽 俱乐部 消费者 调查 |
Research and Analysis on the Status Quo of Consumers in the Yoga Clubs of Guangxi Province |
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| WU Jing.Research and Analysis on the Status Quo of Consumers in the Yoga Clubs of Guangxi Province[J].Bulletin of Sport Science & Technology,2014(4):101-102. |
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| Authors: | WU Jing |
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| Institution: | WU Jing (Department of Physical Education, Guangxi Medical University, Nanning 530021, China.) |
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| Abstract: | Through using the method questionnaire , this paper makes investigation on basic information and moti-vation consumers , and factors influencing their participation in Yoga club .Based on existing problems , some problems are summarized .The main purpose is to provide useful reference and promote better development of Yoga exercise . |
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| Keywords: | Yoga club consumer |
| 本文献已被 CNKI 维普 等数据库收录！ |
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