山西省体育彩票发展现状研究

研究目的:山西省体育彩票发行量与其他兄弟省份相比销售额相差较多,本研究通过对体彩消费者的消费行为进行分析,视图找到进一步扩大体彩销量的方法。研究方法:问卷调查法、数理统计法。研究结果:消费者中男性占92.7%、45-59岁的消费者占46.3%、初中以下及高中学历者占总体的63.9、其他从业人员占总体的37.9%、月收入在1291-3500的消费者占90.9%。结论:山西省体育彩票消费者中男性较多、年龄以中年为主、收入水平不高、无固定职业者较多、以中低学历者为主,其中学历水平与收入水平对购买彩票的行为影响最大。

Research on Sports Lottery Development in Shanxi Province

Compared with the other provinces , the sales of sports lottery issuance in Shanxi province is far more less .These papers , through analysis on sports lottery consumer behavior , this paper tries to find out further expand sales .The method of questionnaire and mathematical statistics is adopted .The result shows that 92.7%of consumers on male, 45 to 59, consumers （46.3%）, junior middle school and high school degrees below （overall 63.9, other professionals accounted for 37.9%of overall, monthly income consumers accounted for 90.9%in 1291-3500.Conclusion：Shanxi Province sports lottery consumers more male , age is given priority to with middle age , and income level is not high , no more fixed professionals and gives priority to with low degrees , and education level and income level to purchase lottery tickets .