| 体育对社会经济发展的影响的研究--兼谈品牌对体育产业发展的作用 |
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| 引用本文： | 程一辉.体育对社会经济发展的影响的研究--兼谈品牌对体育产业发展的作用[J].体育科学研究,2003,7(4):30-33. |
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| 作者姓名： | 程一辉 |
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| 作者单位： | 华侨大学体育部,福建,泉州,362011 |
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| 基金项目： | 国务院侨办基金资助项目。03QSK12 |
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| 摘 要： | 在界定体育产业与体育品牌概念的基础上，阐明了体育对社会经济发展的影响，认为发展体育可以提高社会的经济效益，能够创造更多的就业机会，对许多与体育有关产业亦有很好的促进作用。同时，还论述了品牌对体育产业发展的作用以及创造体育品牌对体育产业发展的作用以及创造体育品牌的途径。
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| 关 键 词： | 社会经济 体育品牌 体育产业 中国 就业问题 体育产品 体育企业 |
| 文章编号： | 1007-7413(2003)04-0030-04 |
| 修稿时间： | 2003年10月17 |
On the Impact of Physical Education Upon Social Economic Development |
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| CHENG Yi-hui Dept. of Physical Education,Huaqiao Univ.,Quanzhou,China.On the Impact of Physical Education Upon Social Economic Development[J].Sports Sciences Researches,2003,7(4):30-33. |
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| Authors: | CHENG Yi-hui Dept of Physical Education Huaqiao Univ Quanzhou China |
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| Institution: | CHENG Yi-hui Dept. of Physical Education,Huaqiao Univ.,Quanzhou,362011,China |
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| Abstract: | This paper first defines the concept of physical education industry and physical education brand and then focuses on the impact of physical education upon social economic development, holding that to develop physical education will not only increase the economic benefits of the society and offer more jobs opportunities but also help to improve many physical education-related industries. Meanwhile, the function of brands in the development of physical education industry and the ways of creating physical education brands are also illustrated. |
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| Keywords: | physical education physical education industry brand economy |
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