基于ZMET的武汉近郊乡村旅游中典型元素的识别与分析

近年来，我国乡村旅游发展势头迅猛，以武汉近郊为例，已经在短短的5年之间形成了以农耕年华等为代表的比较知名的乡村旅游景点约71处。与此同时，学界对于乡村旅游的研究也不断深入，但是将隐喻技术应用到旅游领域的质性研究还比较少，笔者主要是通过分析归纳国内外关于乡村旅游研究的主要领域，结合武汉地区乡村旅游发展的实际情况，以ZMET隐喻抽取技术和扎根理论为理论基础，采用国外比较流行的访谈方法，对武汉近郊乡村旅游中的典型元素进行识别与分析，并挖掘出乡村旅游者心目中对于武汉近郊乡村旅游的潜在价值诉求。

Identifying and analyzing the typical elements in Rural Tourism in the suburb of Wuhan based on Zaltman Metaphor Elicitation Technique

Rural tourism has developed rapidly in recent years. Taking the suburb of Wuhan as an example, it has formed at least 71famous rural tourism scenic spots represented by Nong Geng Nian Hua in the past 5 years. At the same time, in academic world, the researches on rural tourism study now deepen and deepen, and have already accumulated a great many of academic papers in this aspect, but the application of ZMET in tourism is yet scarce. By analyzing the major areas of rural tourism research both at home and ab...