|
|||||
|
|
| 我国体育赛事电视转播权的市场开发 | |
| 引用本文： | 张亚辉.我国体育赛事电视转播权的市场开发[J].武汉体育学院学报,2008,42(8):49. |
| 作者姓名： | 张亚辉 |
| 作者单位： | 开封大学体育部,河南,开封,475004 |
| 基金项目： | 河南省科技厅软科学基金 |
| 摘 要： | 电视转播权的有偿转让是目前大型体育赛事或职业体育组织者的一项重要收入来源，其市场前景非常好。我国体育赛事电视转播权市场的发展虽然起步较晚，也取得了一些成绩和突破，但仍然存在着观念未彻底转变、知识产权意识不强、价格分歧严重、比赛产品质量不高、收入分配不合理、体育和电视媒体的体制和机制不畅等方面的问题。 |
| 关 键 词： | 体育赛事 电视转播权 有偿转让 体育市场开发 |
Marketing tactics of TV relay right of sports competition in China |
|
| ZHANG Ya-hui.Marketing tactics of TV relay right of sports competition in China[J].Journal of Wuhan Institute of Physical Education,2008,42(8):49. | |
| Authors: | ZHANG Ya-hui |
| Abstract: | Paid t ransfer of TV relay is the main income of sport s competition and professional sport s orga- nizers and it has great market prospect . Marketing of TV relay right of sport s competition in China has made some breakthroughs even thought it has started late. However ,there are some ideas to be changed ;the concept of intellectual property right is not clear ;prices differ greatly ;sport s product s do not have good qual- ity ;income dist ribution is not good ;systems of sport s and TV media are not efficient . |
| Keywords: | sport s competition TV relay right paid t ransfer sports market development |
| 本文献已被 维普 万方数据 等数据库收录！ | |
| 点击此处可从《武汉体育学院学报》浏览原始摘要信息 | |
| 点击此处可从《武汉体育学院学报》下载免费的PDF全文 | |