| 试论奥运赞助给予体育经纪的历史契机 |
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| 引用本文： | 林勇.试论奥运赞助给予体育经纪的历史契机[J].成都体育学院学报,2003,29(4):19-21,24. |
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| 作者姓名： | 林勇 |
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| 作者单位： | 重庆教育学院体育系,重庆,400067 |
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| 摘 要： | 采用文献资料法和专家访谈法，分析了奥运赞助所蕴藏的巨大商机以及体育经纪人介入奥运赞助的必要性，指出体育经纪人抓住这次奥运赞助机会，不仅会促使体育经纪行业获得一次跨越式的发展，对体育经纪行业乃至整个体育产业的商业运作机制也有现实和长远的意义。
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| 关 键 词： | 体育经纪人 体育赞助 奥运会 |
| 文章编号： | 1001-9154(2003)04-0019-03 |
Discussion on Sports Broker's Historic Opportunity Olympics' Sponsorship Entrust |
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| Lin Yong.Discussion on Sports Broker''''s Historic Opportunity Olympics'''' Sponsorship Entrust[J].Journal of Chengdu Physical Education Institute,2003,29(4):19-21,24. |
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| Authors: | Lin Yong |
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| Institution: | P.E. Department Chongqing Normal Institute Chongqing 400067 |
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| Abstract: | Through documentation and visiting specialist, the article analysed the large commercial opportunity behind Olympics and the necessity sports broker involve, and also suggest involvement in the competition for Olympic games is a way not only to expand business for the industry of sports broker itself but to improve the operational mechanism of entire sports industry. |
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| Keywords: | sports broker sports sponsorship Olympic games |
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