构成古城镇前旅游感知形象的要素研究

通过"结构法"和"非结构法"调查相结合,初步获得影响潜在旅游者对古城镇前旅游感知形象的要素。运用Logit模型,对调查数据进行处理,结果表明,影响潜在旅游者对古城镇前旅游感知形象的主要要素(影响度从大到小排序)依次是古城镇风貌、闲适氛围、地理位置、原生态生活、旅游安全、餐饮美食、历史名人、特色文化、文物古迹、自然气候等。

Research on Impact Factors for Pre-perceived Image of Old Town

Initial impact factors as well as the extent of these factors impact on the mind of potential tourists are obtained by the way of "structure" and "no-structure" investigation method.Then Logit model is applied to deal with these data.Results are gained after several dealing steps.It can be seen that the main factors influencing the pre-perceived image of old town in the mind of potential tourists are general appearance of old town,leisure atmosphere,geographical position,authenticity of the old town,tourism safety,local flavor,historic celebrity,peculiar culture,cultural relics,climate etc.