| 广告语篇的互文性探析 |
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| 引用本文： | 乔兴兰. 广告语篇的互文性探析[J]. 湖南科技学院学报, 2006, 27(7): 221-223 |
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| 作者姓名： | 乔兴兰 |
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| 作者单位： | 长沙理工大学,外国语学院,湖南,长沙,410076 |
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| 摘 要： | 本文根据广告语篇自身的特点，提出广告语篇的互文性特征包括具体互文性、体裁互文性和媒介互文性等三个方面，并以例证对之进行了具体的探讨和分析。
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| 关 键 词： | 广告语篇 具体互文性 体裁互文性 媒介互文性 |
| 文章编号： | 1673-2219（2006）07-0221-03 |
| 收稿时间： | 2006-05-12 |
| 修稿时间： | 2006-05-12 |
Intertextuality in Advertising |
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| QIAO Xing-lan. Intertextuality in Advertising[J]. Journal of Hunan University of Science and Engineering, 2006, 27(7): 221-223 |
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| Authors: | QIAO Xing-lan |
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| Abstract: | The current paper explores into the intertextual feature of advertising from three aspects: specific intertextuality, generic intertextuality and media intertextuality, according to which detailed analyses are made in order to achieve a deeper understanding of this special register. |
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| Keywords: | advertising discourse specific intertextuality generic intertextuality media intertextuality |
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