鲁西南地区城镇老年人体育消费现状调查及对策研究

从促进鲁西南地区经济发展出发，运用文献资料法、问卷调查法、数理统计法等方法，对枣庄、济宁、菏泽三个地区城镇老年人的体育消费态度、动机、消费水平、消费结构以及影响老年人体育消费的因素等问题进行了调查。通过研究得出，鲁西南地区城镇老年人的总体体育消费水平较低；体育消费以实物型消费为主；收入、传统消费观念是影响老年人体育消费的主要因素，相关部门应积极引导，开拓老年人体育消费市场。

Investigation on Sports Consumption Condition of Urban Elder People in Southwest of Shandong Province

From the point of promotion on economic development of southwest of Shandong Province, and using the method of literature, questionnaire and mathematical statistics, this paper conducts a large size questionnaire investigation on the motivation, consume level, structure of the sports consumption and the primary factors which impact on the residents sports consumption and so on among senior citizen in Luxinan. The result shows that the level of the sports consumption is relatively low, the structure of sports consumption is improper. The main factors which impact on the residents＇sports consumption are traditional economic factors and concept. It suggests that the relevant departments should make an active promotion and develop sports market for the senior citizen.