| 培育与开拓高校体育市场的可行性研究 |
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| 引用本文： | 徐持忍,沈伟,刘贺余,周强.培育与开拓高校体育市场的可行性研究[J].上海体育学院学报,2001,25(1):19-22. |
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| 作者姓名： | 徐持忍 沈伟 刘贺余 周强 |
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| 作者单位： | 1. 上海第二医科大学 体育部,
2. 上海水产大学 体育部, |
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| 基金项目： | 上海市教委科研基金资助课题 |
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| 摘 要： | 采用问卷法、访谈法等研究方法，对高校体育市场的类别、基本特征，以及培育与开拓高校体育市场的对策等问题，进行研究。结果发现，高校体育市场已初步形成，但规模小；上海开发高校体育市场具有人才优势、物质优势、地域优势。
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| 关 键 词： | 高等院校 上海 体育市场 特征 市场经济 |
| 文章编号： | 1000-5498(2001)01-0019-04 |
| 修稿时间： | 2000年6月15日 |
Study of Feasibility of
Cultivating and Developing College Spo rt Market |
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| Xu Chi-ren,Shen Wei,Liu He-yu,Zhou Qiang.Study of Feasibility of
Cultivating and Developing College Spo rt Market[J].Journal of Shanghai Physical Education Institute,2001,25(1):19-22. |
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| Authors: | Xu Chi-ren Shen Wei Liu He-yu Zhou Qiang |
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| Institution: | Xu Chi-ren 1,Shen Wei 1,Liu He-yu 1,Zhou Qiang 2 |
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| Abstract: | By questionnaire, interview and so on, this present paper makes a study on the problems including the types and basic characteristics of college sport market, as well as the countermeasures of cultivating and developing the college sports market .The results show that college sport market is preliminarily shaping with small scale. Besides this, there are superior professional personnel, material superiority and regional superiority for developing the college sport market in Shanghai. |
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| Keywords: | colleges and universities Shanghai sport market characteristics market-orientated economy |
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