当代大学生网络集体行为意向驱动机理研究——基于技术接受模型（TAM）的实证分析

厘清大学生群体网络集体行为意向的驱动机理能够为信息时代大学生行为引导与思想政治教育提供理论依据。文章基于扩展的技术接受模型，以在校大学生为调查对象，利用问卷调查与结构方程模型研究当代大学生网络集体行为意向的形成机理。研究发现:道德义务、身份认同、集体情绪、信息感知均能够直接或者间接影响大学生网络集体行为意向，其中道德义务可以通过身份认同、集体情绪两条途径，影响大学生网络集体行为意向。研究结果进一步探索了网络集体行为演变机制，能够为政府、高等学校合理预判舆情、应对大学生网络治理风险提供参考与借鉴。

Technology Acceptance Model-based Empirical Study of Contemporary College Students Intention of Collective Cyber Behavior

The present study aims to clarify the driving mechanism of college students’ intention of collective online network behavior as theoretical basis for guidance to college students’ behavior and ideological and political education in the information age, using theoretical analysis, questionnaire survey and structural equation analysis. It found that moral obligation, identity, collective emotion and information perception can directly or indirectly affect college students’ intention of online collective behavior, of which moral obligation can directly or indirectly affect college students’ intention of online collective behavior through identity and collective emotion. This finding not only provides a theoretical basis for further research on the evolutionary mechanism of network collective behavior as the guidance to college students’ behavior and ideological and political education, but also a reference to the administrative institutions of higher learning and other departments to reasonably predict public opinions and better deal with the risks of college students’ network governance