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| 基于产品生命周期的体育赛事营销策略 | |
| 引用本文： | 西宗凤,楼小飞,李维涛.基于产品生命周期的体育赛事营销策略[J].上海体育学院学报,2008,32(3):14-18. |
| 作者姓名： | 西宗凤 楼小飞 李维涛 |
| 作者单位： | 1. 安徽电子信息职业技术学院,体育部,安徽,蚌埠,233000 2. 上海体育学院体育赛事研究中心,上海,200438 3. 上海体育学院,研究生处,上海,200438 |
| 摘 要： | 从产品生命周期的角度,阐述体育赛事的组织者和经营者如何在划分产品生命周期的基础上制定自身的发展战略,并从周期的各个阶段——赛事产品的导入期、成长期、成熟期和衰退期入手,分析赛事组织者应在不同的时期采取不同的营销策略,才能取得较好的经营效果和利润。 |
| 关 键 词： | 产品生命周期 体育赛事 营销策略 |
| 文章编号： | 1000-5498(2008)03-0014-04 |
| 修稿时间： | 2007年12月17 |
Sports Competitions Marketing Strategy Based on Products' Life Period |
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| XI Zong-feng,LOU Xiao-fei,LI Wei-tao.Sports Competitions Marketing Strategy Based on Products'''' Life Period[J].Journal of Shanghai Physical Education Institute,2008,32(3):14-18. | |
| Authors: | XI Zong-feng LOU Xiao-fei LI Wei-tao |
| Abstract: | From the angle of products' life period,it expounded how the organizers and operators of sports competitions established their strategy of development based on dividing the products' life period,analyzed and pointed out that the organizers of sports competitions should adopt different marketing strategies at different stages,so as to gain better operational effect and profit,from all stages of the period-introductory stage,growing stage,mature stage and recessional stage of sports competitions products. |
| Keywords: | products' life period sports competitions marketing strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |