| 新闻标题的修辞艺术及其语用价值 |
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| 引用本文： | 杨晓红.新闻标题的修辞艺术及其语用价值[J].襄樊学院学报,2001,22(1):58-61. |
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| 作者姓名： | 杨晓红 |
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| 作者单位： | 《长江日报》社,湖北,武汉,430014 |
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| 摘 要： | 章从修辞语用功能的角度考察辞格在新闻标题中的语用价值。把新闻标题中的辞格运用分成四大类别进行讨论：一、强调语义类辞格，使新闻标题语义集中突出，给人印象深刻。二、增强语势类辞格，使新闻标题气势强大，独具影响力。三、增强形象类辞格，使新闻标题生动形象，具有可感性。四、增添情趣类辞格，使新闻标题幽默含蓄，轻松明快，新颖有趣。
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| 关 键 词： | 新闻标题 修辞艺术 语用价值 语义类辞格 语势类辞格 形象类辞格 情趣类辞格 |
| 文章编号： | 1009-2854(2001)01-0058-04 |
| 修稿时间： | 2000年11月17 |
Rhetoric Art and Pragmatic Value of News Title |
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| YANG Xiao-hong.Rhetoric Art and Pragmatic Value of News Title[J].Journal of Xiangfan University,2001,22(1):58-61. |
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| Authors: | YANG Xiao-hong |
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| Abstract: | In the paper,The pragmatic value of the figures in news titles is studied from the perspective of the rhetoric pragmatic function.The figures used in news titles may be classified into four types :1)the figures for emphasizing meaning,which can give prominence to the meaning of news titles and give a profound impression on people;2)the figures for stressing manner,which can strengthen the manner of speaking with a unique influence;3)the figures for increasing imagery,which can make the news titles vital and imaginal with sensibility;4)the figures for adding temperament and interest,which can make the news titiles humorous,implicit as well as sprightly with a novel feature. |
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| Keywords: | News title Rhetoric art Pragmatic value |
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