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| 南昌市建设高等职业教育城市品牌探讨 | |
| 作者单位： | 江西蓝天学院京东经管系，江西蓝天学院京东教务处 江西南昌330098 |
| 摘 要： | 教育品牌是城市品牌的重要组成部分,南昌市需要建设高等职业教育城市品牌。可通过加强问题的研究、建立政府与高校的互动机制及开展城市营销等方法来实施。 |
| 关 键 词： | 南昌 城市品牌 高等职业教育 城市营销 |
On Building the Higher Vocational Education Brand in Nanchang |
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| Authors: | WANG Bo LIU Yong-lang |
| Abstract: | The education brand is an important component of a city brand,Nanchang needs to build the higher vocational education brand,which can be carried out through strengthening problems study,establishing interactive mechanism between government and universities,and unfolding city introduction. |
| Keywords: | Nanchang city brand higher vocational education city marketing |
| 本文献已被 CNKI 等数据库收录！ | |