NCAA商业化运作对我国高校体育赛事的启示

我国高校体育赛事的商业化运作水平并不高，并没有完全摆脱资金缺乏对举办比赛的牵绊。从“疯狂三月”这一NCAA典型事件为切入点，对其“疯狂”程度做了介绍，并结合2006—2007年NCAA财务报告，深入分析了其各项收入来源及运作方式，力图从中找到适合我国高校体育赛事商业化运作的可借鉴之处，从而促进我国高校体育赛事健康发展。

Enlightenment for intercollegiate athletics in China from commercialization of NCAA

The commercial operation level of intercollegiate athletics is not so high that there is lack of funds to organize competitions in China.The paper introduces March Madness as a typical incident of NCAA.We can see intercollegiate athletics is also promising from its Madness.Combined with the 2006-2007 NCAA financial reports,the paper analyzed the sources of its income and operation modes in order to find enlightenment of commercial operation for reference to promote healthy development of intercollegiate ath...