动态竞争战略中的企业环境分析

20世纪90年代以来，企业的战略环境面临着转型，其基本特征是复杂、动态、变化。提出了动态竞争战略构成的四个要素，通过对宏观竞争战略环境的分析，发现了企业与环境之间的竞争作用力；通过对微观竞争战略环境的研究，建立进攻一反应行为模型和协同机制，从而预测企业的竞争行为和产生新的竞争优势。

Analysis on the Environments of Enterprises with the Dynamic Competitive Strategy

Since 1990s, the strategic environments of enterprises have been changing. It owns complicate, dynamic and changeable characters. It poses the four main factors which are composed of dynamic competitive strategy. By analyzing the macro-competitive strategic environments, the competitive forces between enterprises and environments are exposed; by researching on micro- competitive strategic environments, the model of attack-response and synergy are founded, which helps to forecast the competitive behaviors of enterprises and achieve the new competitive advantages.