奥运会电视收视回顾及北京奥运会电视市场开发的思考

运用文献资料、比较研究等方法对全球奥运会电视收视状况进行分析,同时对我国近2届奥运会节目收视状况进行了分析研究。在此基础上,对2008北京奥运会电视转播前景进行了展望,并就北京奥运会电视市场开发工作中应注意的问题提出了建设性的看法,以期能够勾勒出奥运会电视传播基本特征,探索奥运会电视报道工作的内在规律性,为做好2008年北京奥运会电视报道工作服务。

Review on Television Audience Rating Developmental Status of Olympic Games and Ponder on Television Report Foreground of 2008 Beijing Olympic Games

This article reviews television market developmental status of Olympic Games,and analyses audience rating actuality of television programs of 2000 Sydney Olympic Games and 2004 Athens Olympic Games.On the basis of the frontal study,this article analyzes television market exploitation of 2008 Beijing Olympic Games,and put forward some constructive opinion aiming to serious problem in television market exploitative process of 2008 Beijing Olympic Games.It's wishful to probe into disciplinarian of television market exploitative task of Olympic Games,and to offer some reference to television market exploitation of 2008 Beijing Olympic Games.