| 广告话语的语境探索 |
| |
| 引用本文： | 王进.广告话语的语境探索[J].郧阳师范高等专科学校学报,2000,20(2):57-61,73. |
| |
| 作者姓名： | 王进 |
| |
| 作者单位： | 北京师范大学中文系，北京100875 |
| |
| 摘 要： | 广告话语是普通语言材料、语言结构在广告中的具体运用，是语言在某一特定领域里的实践活动的过程和结果。广告话语的产生受制于一定的语言环境，具体说来，广告话语语境包括广告语话本文语境、与话语发受双方密切相关的心理语境以及给广告话语提供肥土沃壤的社会文化语境。对语境的认识有助于广告话语的创新及高效。
|
| 关 键 词： | 广告话语 本文语境 心理语境 文化语境 传播 |
The Study of the Contextin AdvertisementLanguage |
| |
| WANGJin.The Study of the Contextin AdvertisementLanguage[J].Journal of Yunyang Teachers College,2000,20(2):57-61,73. |
| |
| Authors: | WANGJin |
| |
| Abstract: | Advertisement language is the specific application of general language materials and structures in advertisements. It is a procession and result of language used in some particular fields. The forming of advertisement language is determined by the context the language is used. To be more specific, the context of advertisement includes linguistic context, Psychological context and cultural context. The analysis of it would be helpful to achieve innovation and high-efficiency of the language. |
| |
| Keywords: | advertisement language linguistic context psychological context cultural context |
| 本文献已被 CNKI 维普 等数据库收录！ |
