2000-2004年间我国电视体育节目收视状况的解析与思考

运用文献资料、比较研究等方法,对2000-2004年间我国体育节目收视状况进行了研究。2000-2004年间体育节目年播出量比较稳定,但不同年份体育节目供求关系很不平衡。大型体育赛事对体育节目收视有巨大的拉动作用,受大型体育赛事周期性举办的影响,体育节目收视呈周期性波动特征。重点城市体育节目收视也呈周期性波动特征,且波动规律和全国市场波动规律基本一致,重点城市体育节目供求关系与全国体育节目供求关系也相近。发达地区体育节目收视状况一般优于不发达地区,体育节目收视状况与城市现代化程度在一定程度上呈正相关,但这种关联很不稳定,说明影响体育节目收视的因素很复杂,有待于进一步研究。

Analysis and Ponder on Audience Rating Status of Television Sport Program During 2000-2004 in China

This article researches television audience rating status of 2000-2004 television sport program in China,and the result shows: During 2000-2004,annual total time of sport program is steady,whereas supply and demand is off balance in different year.Large-scale sport events have strong influence on television sport market,and audience rating status of television sport program fluctuates periodically along with conduction of large-scale sport events.Audience rating status of sport program in big city is similar to countrywide status in three aspects.Audience rating status of sport program positively correlative to city modernization level,but this pertinence doesn't steady,and this result shows influencing factor on sport program audience rating status is very complicated.