| 中小企业营销的误区与防范 |
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| 引用本文： | 徐文龙,王铁.中小企业营销的误区与防范[J].齐齐哈尔师范高等专科学校学报,2005(1):70-71. |
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| 作者姓名： | 徐文龙 王铁 |
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| 作者单位： | 1. 大庆南垣集团股份有限公司,黑龙江,大庆,163517
2. 齐齐哈尔大学,黑龙江,齐齐哈尔,161005 |
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| 摘 要： | 现在中小企业的发展已经成为经济发展的生力军，为经济发展做出了重大贡献．但也有许多中小企业就象流星一样，昙花一现，只留下往日的辉煌．本文从营销的角度来分析中小企业存在的一些误区及防范措施，希望能够为其发展提供一些借鉴经验．
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| 关 键 词： | 营销 营销误区 营销策略 |
| 文章编号： | 1009-3958（2005）01-0070-02 |
| 收稿时间： | 2005-07-14 |
| 修稿时间： | 2005-07-14 |
The Mistaken Idea and Precaution of Marketing of Small and Medium-Sized Enterprises |
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| Xu Wen-long,Wang Tie.The Mistaken Idea and Precaution of Marketing of Small and Medium-Sized Enterprises[J].Journal of Qiqihar Junior Teachers‘ College,2005(1):70-71. |
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| Authors: | Xu Wen-long Wang Tie |
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| Institution: | Daqing Nan Yuan Group Co.,Ltd,Daqing 163517 ,China |
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| Abstract: | The development of small and medium-sized enterprises has already become the fresh combatants of economic development now, has made great contribution for economic development. But there are a lot of small and medium-sized enterprises just like meteor, transient, only leave the brilliance in the past. This text analyses some mistaken ideas and precautionary measures that small and medium-sized enterprises exist in terms of marketing, hoping to offer some reference experiences for developing in it. |
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| Keywords: | marketing mistaken Ideas of marking marketing strategy |
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