英语商务信函中的语用原则及运用

语用学中的合作原则与礼貌原则并非只在口语交际中适用,同样也适用于书面交流。英语商务信函的语言特征与合作原则中的数量准则、质量准则、关联准则、方式准则及礼貌原则中的策略准则、慷慨准则、赞誉准则、谦逊准则、赞同准则、同情准则的要求是一致的。在商务信函交往中,我们需要运用语用原则的策略来共同指导各类商务信函的写作。传递肯定、中性信息时采用直接表达法;传递否定信息时采用间接表达法,缓冲开头—解释拒绝原因—提供建议和可行性计划—积极结尾;写劝服信时采用引起对方的注意—激起对方的兴趣—增强对方的欲望—对方采取行动的方法。

On The Principles of Pragmatics in English Business Letters and its Application

The Cooperative Principle and Politeness Principle in pragmatics are applied in not only oral communication but also written communication.The request of the maxims in the two principles accord with the basic language characteristics of English business letters.In English business letters communications,it's necessary to apply the strategies of the principles of pragmatics to guide the business letters writing.Direct expressing is the way to transfer the positive and neutral information;On the contrary,indirect expressing,which is beginning with a buffer-expressing the reason-offering a plan-closing positively,is the way to transfer negative information;When writing the letters of persuasion,we can follow this way: attention-interest-conviction-action.