苏州发展体育旅游供给侧改革路径探讨*

为适应大众日益增长的多元化旅游需求,在新一轮经济转型发展的历史时期,苏州可充分利用著名旅游城市的知名度,挖掘古城周边优美的山水资源,发挥区位和交通优势,做大做强体育旅游产业,使其成为经济发展新的增长点.采用文献资料、实地考察和问卷调查等方法对苏州发展体育旅游供给侧结构改革路径进行研究,提出苏州发展体育旅游,应统筹大众旅游、健身与名城保护、生态建设和经济发展各方效益;着力打造适宜的体育旅游环境;推出一批有影响力的体育旅游产品;培养体育旅游管理人才.

Discussion on the Supply Side Reform Path of Developing Sports Tourism in Suzhou

To accommodate the increasing needs of diverse types of tourism, at this special point of a new round of economic transition, Suzhou can take full use of the reputation as a renowned tourism city. By exploring the natural beauty around the old city, and taking advantage of the convenient transport position, it is promising for Suzhou to make sports tourism the new growth area by expanding its scale. Taking methods of literature review, field work, questionnaires and so forth, this paper studies the directions of structural reform from the supply front of the sports tourism in Suzhou, and advocates an overall consideration of mass sports, sports industry, old city protection and ecological civilization construction, the exploration of a feasible environment, the development of influential products, and the education of talents of sports tourism management.