| 体育赛事产品及其特性分析 |
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| 引用本文： | 孔庆波,张玲燕.体育赛事产品及其特性分析[J].浙江体育科学,2011,33(4). |
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| 作者姓名： | 孔庆波 张玲燕 |
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| 作者单位： | 辽宁师范大学体育学院,辽宁大连,116029 |
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| 摘 要： | 立足于体育赛事举办价值的经济转型,运用文献资料、专家访谈、逻辑分析等研究方法,对体育赛事产品的概念和内涵再次审视;以微观经济学为理论基础,以体育赛事市场开发需求为实践基础,从社会、生产、消费和价值方面分析了体育赛事产品的特性,旨在为体育赛事的发展、赛事经济价值挖掘及赛事市场开发奠定理论基础。
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| 关 键 词： | 体育赛事 概念 内涵 特性 |
Analysis on the Sports Events Product and Its Characterization |
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| KONG Qing-bo,ZHANG Ling-yan.Analysis on the Sports Events Product and Its Characterization[J].Zhejiang Sport Science,2011,33(4). |
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| Authors: | KONG Qing-bo ZHANG Ling-yan |
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| Institution: | KONG Qing-bo,ZHANG Ling-yan(College of Physical Education,Liaoning Normal University,Dalian 116029,China) |
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| Abstract: | Based on the economic transformation of the sports events held,this paper uses the documentary data method,export interview,logical analysis to re-scan the the concept and connotation of the sports events.Then takes microeconomics as theoretic foundation and the excavated needs of the sports events as practical basis,to analysis the characteristics of the sports events products from the angle of view in social,production,consumption and value.Aimes to establish the theoretical basis for the development,mining of the economic value and market development of the sports events. |
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| Keywords: | sports events concept connotation characteristics |
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