我国有线电视体育节目市场调查研究

采用问卷调查、数理统计、访问调查等方法。结果表明：以体育频道为主的我国有线电视体育节目传播委员全已成为初步具备了一定市场竞争力的电视组织机构；目前，我国有线电视体育频道发展中存在缺乏国内体育电视节目、市场经济能力较弱等问题。建议：各级体育组织要统一对开发体育电视市场的思想认识，加强体育组织相关权益及其市场开发的规范管理，尽快发展体育经纪公司等中介机构。

Market Report on the Sport Programs of National Cable TV Media

By methods of questionnaire, statistics and interview, 18 directors of cable TV sport channels at the '99 annual meeting of cable TV Sport Transmission Committee held by the Chinese Sport Reporters Association, have been investigated. The results show that the Committee has developed to a TV organ with a certain competence. For the time being, lack of domestically made programs and incapability of marketing are the main problems in the development of sports cable TV in China. It is suggested that sports organizations at various level should have an unified concept on the marketing of sports TV, strengthen their control over the TV rights and marketing, and promote the growth of intermediate companies like sport agencies.