影响我国体育消费的经济和社会文化因素

体育消费是一种享受和发展的消费，它的发展不是孤立和随意的，而是受各种经济、社会与文化因素影响。其中经济发展程度、生活方式变动、国家城市化水平以及文化现代化水平等因素，对体育消费的影响尤为显著，在一定程度上起着基础性、决定性的作用。经济发展程度决定体育消费水平；生活方式变动拉动体育消费；国家城市化水平决定体育消费潜量的形成和释放；文化现代化程度在更深层次影响体育消费的发展。

A Study of the Economic, Social and Cultural Factors Affecting China's Sports Consumption

Sports consumption is a kind of growing pleasure-oriented consumption, and its growth does not come in isolation or at random but is closely affected by the different economic, social and cultural factors. Among them, the most notable impact on the sports consumption comes from the level of economic growth, change of life styles, the degree of urbanization as well as the cultural modernization, which, to some extent, play fundamental and decisive roles in its development. The level of economic development determines the level of consumption; the change of life styles boosts the sports consumption; the level of national urbanization decides the formation and release of the consumptive potentiality. Culture, however, exerts an even more profound impact on the growth of sports consumption.