| 竞争情报四分卫法实施及案例分析 |
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| 引用本文： | 王知津,张丽丽. 竞争情报四分卫法实施及案例分析[J]. 情报科学, 2008, 26(3): 328-332 |
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| 作者姓名： | 王知津 张丽丽 |
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| 作者单位： | 1. 南开大学,信息资源管理系,天津,300071
2. 北京大学,信息管理系,北京,100871 |
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| 摘 要： | 作为竞争情报搜集的有效方法之一,四分卫法为我们提供了全新的视角,并经过不断的实践积累逐渐走向成熟。为更好的诠释这种高效的竞争情报搜集方法,本文讨论了竞争情报四分卫法实施及案例分析,阐述了四分卫法的诸多特点以及改进措施,希望能够为四分卫法的进一步发展有所帮助。
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| 关 键 词： | 情报搜集 四分卫法 案例分析 |
| 文章编号： | 1007-7634(2008)03-0328-05 |
| 修稿时间： | 2007-12-29 |
The Implement and Case Study of Quarterbacking in Competitive Intelligence |
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| WANG Zhi-jin,ZHANG Li-li. The Implement and Case Study of Quarterbacking in Competitive Intelligence[J]. Information Science, 2008, 26(3): 328-332 |
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| Authors: | WANG Zhi-jin ZHANG Li-li |
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| Affiliation: | WANG Zhi-jin1,ZHANG Li-li2(1.Department of Information Resource Management,Nankai University,Tianjin 300071,China,2.Department of Information Management,Peking University,Beijing 100871,China) |
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| Abstract: | As one of the most effective methods in intelligence collection,the quarterbacking supplies us with new view.More and more practices have made the quarterbacking become better in a way.In order to better explain the effective competitive intelligence collection,this paper introduces the case study and analyzes the characters and respects to be improved.We hope the case study on the quarterbacking can cast light on the further development of it as well. |
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| Keywords: | competitive intelligence intelligence collection quarterbacking case study |
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