基于压力的旅游者旅游行为分异特征研究

旅游可以改善人们的生活状态,深入探究旅游与压力的关系,让旅游消费活动成为更直接的解压途径,充分体现旅游的民生意义。湛江市是一个具有多元旅游产品的旅游目的地,可以满足旅游者多种旅游消费需求。通过对湛江主要景区旅游者的抽样调查,采用聚类方法得到不同压力源的旅游者类型,发现不同压力类型旅游者的旅游行为在旅游花费、出游方式、获取信息渠道三个方面表现出明显的分异色彩,在出游目的、目的地类型、旅游住宿、交通工具四个方面的分异不明显。

Study on Differential Characteristics of Travelling Behavior Induced by Stress

Tourism can improve people's life status,so we explore deeply the relationship between tourism and stress and make tourism consumption activities become a direct way to reduce stress to embody fully the meaning of the people's livelihood.Zhanjiang City is a destination with diversified tourism products,which can satisfy tourists' various consumption demand.Therefore,this article,taking main scenic spots in Zhanjiang city as cases,uses K-means cluster analysis to get tourist types of different stress and find that they show clear differential characteristics on tour expenditure,traveling ways and ways to gain tourism information,but little on traveling motivations,destination types,tourist lodging and vehicle.