| 让市场选择期刊 |
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| 引用本文： | 刘玉兰.让市场选择期刊[J].编辑学报,2002,14(1):50-60. |
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| 作者姓名： | 刘玉兰 |
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| 作者单位： | 中外公路杂志社,410076,长沙 |
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| 摘 要： | 期刊要生存和发展,必须有明确的定位、基本的读者群、作者群和自己的市场.
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| 关 键 词： | 市场 选择 期刊 生存 |
| 修稿时间： | 2001年7月20日 |
Let market choose periodicals |
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| Liu Yulan Journal of China and Foreign Highway,Changsha,China.Let market choose periodicals[J].Acta Editologica,2002,14(1):50-60. |
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| Authors: | Liu Yulan Journal of China and Foreign Highway Changsha China |
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| Institution: | Liu Yulan Journal of China and Foreign Highway,410076,Changsha,China |
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| Abstract: | Under the environment of a great number of periodicals and intense competition,if a periodical wants to exist and further develop, it must have a clear orientation,basic groups of readers and writers as well as its own market. |
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| Keywords: | market choice periodical existence |
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